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Cognomie
A ground breaking digital platform to transform mental fitness startup Cognomie
Cognomie, a leader in mental wellness services faced the challenge of scaling and evolving their coaching delivery. The goal was to launch a minimal viable product (MVP) to streamline their business process and improve the customer experience.
When we first met Cognomie it was clear that they already had a fantastic product, but lacked the technology to allow to scale their coaching to thousands of customers. We set about working with their product team to hone in on the areas ripe for innovation and quickly identified the requirements for MVP. We set an aggressive target of 12 weeks from discovery to go-live.
About Cognomie
Cognomie provides mental wellness and coaching services designed to improve mental fitness across organisations and individuals, connecting clients with qualified coaches through structured programmes and assessments.
The Challenge
Cognomie needed to scale their coaching model without losing the quality and personalisation that made their service effective.
Working with their product team, we identified the areas most ripe for innovation and defined the requirements for an MVP. An aggressive target was set of 12 weeks from discovery to go-live.
The Solution
With a clear MVP timeline in place, we adopted a development approach that balanced speed and scalability, leveraging the agility of the OutSystems platform.
Working closely with Cognomie’s business experts and product team, we ran several rounds of prototyping and iteration, delivering in agile sprints with fast release cycles. Special attention was given to the UI and customer journey to ensure a highly personalised experience.
The platform kept the entire experience on-platform. Clients could book sessions directly, while coaches were able to manage their availability easily. Coaches’ diaries synced with their calendars in real time, avoiding duplication of effort. They could define working hours, include multiple calendars, and specify the time zones they were comfortable working in.
For clients, booking was simple. They could select an available slot in their coach’s calendar and choose their preferred virtual meeting platform, including Teams, Zoom, 8x8, or Google Meet. The system automatically created and sent meeting invitations to both parties.
At the core of the platform sat the “Cognosis”, a bespoke mental fitness assessment providing clients with a mental fitness score and personalised suggestions. We developed a flexible framework for creating, sending, and scoring assessments through an intuitive back-end interface. Admins had full control over question sets, scoring, weighting, and delivery method, whether on-platform or externally for use in surveys or pre-engagement exercises.
To further enhance the experience, we transformed a traditional PDF mental fitness report into an interactive, feature-rich digital tool, offering drill-down insights, charting, and goal-setting.
Alongside the client and coach interfaces, we built a powerful back-office admin centre. This gave the business the ability to create and manage coaching projects, support coaches and clients, monitor platform utilisation, and operate with a high degree of flexibility.
A matching engine automatically analysed the best fit between coaches and clients based on multiple factors, including preferences, skills, experience, and availability. Bringing this functionality into the back-office allowed Cognomie to test matching scenarios and identify gaps and opportunities for improvement.
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“Calling this a project doesn’t do it justice. This was building an entire business platform from scratch, and with doddle and OutSystems, we were able to do so in a matter of weeks. Cognomie is still in the early stages of its journey, but our ability to get to market quickly has already made a measurable impact and enabled us extend vital support during the challenging winter and peak of the COVID crisis.”
Tim Kneen
Chief Commercial Officer, Cognomie
Results
In just 1 year post-launch, the Cognomie platform supports over 50 organisations, with thousands of staff members engaging and connecting with hundreds of mental fitness coaches.
Client feedback has been exceptional, with a 50–80 percent improvement in mental fitness scores and a Net Promoter Score exceeding 95 percent.
What’s Next
Cognomie continues to evolve the platform, extending its reach and impact as demand for scalable, high-quality mental wellness support continues to grow.
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