We’re based in Doncaster, South Yorkshire and are experts in Mobile App development, Website Development, Bespoke Solutions & Digital Strategy.
Payment Swap
We delivered the UK's first online mid-term used car buying website
Approach
We wanted to create a car buying website that was fun, and not tedious. Working closely with the client we designed a clear home page and sensible UI, which funnelled the user through the customer journey intuitively, all the while calculating the individual parameters to present the most suitable cars to the consumer. Ordering a car shouldn’t be a hassle, and that was the goal for Payment Swap – keep it clean, keep it simple and put the customer in control of the experience
Technical Considerations
With the Payment Swap project there were several third party data sources which needed to be integrated into the ecosystem. These ranged from finance calculators, to stock feeds to vehicle lookups – all operating harmoniously under the hood. The more complex side of the project was the back end fulfilment system, which allowed the support teams to manage stock, orders, collections and integrated into a panel of lenders via a finance CRM
End Result
We wanted to create a car buying website that was fun, and not tedious. Working closely with the client we designed a clear home page and sensible UI, which funnelled the user through the customer journey intuitively, all the while calculating the individual parameters to present the most suitable cars to the consumer. Ordering a car shouldn’t be a hassle, and that was the goal for Payment Swap – keep it clean, keep it simple and put the customer in control of the experience
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Months to Launch
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Orders in First Year
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Stars on Trust Pilot
What they said
We approached doddle to build us a unique digital platform which connected customers, to dealers, to finance houses and enabled consumers to purchase a used car online from the comfort of their own home. It was a complex project with many moving parts, business logic, communications, search, ecommerce as well as a fully bespoke back-end system for our team to fulfil orders. The experience from start to finish was fantastic and the consumer website is one of a kind. The team are knowledgeable, professional and importantly delivered on time and on budget. Really can’t recommend them enough.
Nige Falkiner
Founder, Payment Swap
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